The fact sheet from Eduqas can be found here:
http://resource.download.wjec.co.uk.s3.amazonaws.com/vtc/2016-17/16-17_1-26/Bond.pdf
You need to revise this product in terms of Media Language, Representation and Contexts.
Media Language:
This is a denotation/connotation analysis
Denotation - What you can see (using media language)
Connotation - What the meaning is, the audience response.
You can find plenty of analysis online if you search the internet. It is better to do your own analysis though. The fact sheet suggests further study in the following areas:
- Codes and conventions of film posters. These are the typical bits you expect to see on a film poster (like the credit block, a main character in the centre, the title of the film, a release date). There is a fellow Media Wix site which gives you more detail:
https://bdutton9.wixsite.com/middleschoolmedia/codes-and-conventions-of-film-posters
- Vladimir Propp's narrative theory. Propp came up with this theory after looking at folk stories and fairy tales so it isn't always relevant to modern day texts. Here is a reminder of the main roles by BBC Bitesize:
https://www.bbc.com/bitesize/guides/zgydhv4/revision/1
- Barthes Enigma Codes. The theory is actually called a Hermeneutic Code and is explained in quite a complicated way here:
http://changingminds.org/disciplines/storytelling/articles/barthes_five_codes.htm
and more simplistically here:
https://www.youtube.com/watch?v=B9BnhF6ekFs
Now you understand all the fact sheet, do an analysis of the film poster:
Colours
Layout and Design
Typography
Images
Language
Representation:
The fact sheet discusses sexualisation and objectification of women. This is when a woman is seen as an object rather than a person in their own right. There are so many theorists and articles about this and many people choose this area to study. I think something important to remember is that in 1974 the film industry was run by men. Men financed the films, came up with the ideas and directed and produced the films. Laura Mulvey's Male Gaze theory assumes the camera is like the eye of a man. That women watching have to take on a male perspective. Films are men watching women and women watching men watching women.
Mulvey's theory was written in 1975, after this poster was released. This goes to show the discussion that was happening at the time with the representation of women (context). There are many discussions, additions and critics of her theory.
You could also include Alvarado's racial stereotype theory because there is a woman who seems fairly stereotyped as an asian doing kung fu. She is dangerous and exotic. Here is a reminder of Alvarado's theory:
https://wearenotentertainment.wordpress.com/category/alvarados-theory-1987-representation-of-ethnicity/
Context:
The original trailer that would have been released with this poster is here: https://www.youtube.com/watch?v=gF5fr3Zhi7E
The fact sheet gives you a lot of context. It would be worth remembering that Ian Fleming was (and still is) a very famous and successful author and audiences would have know who he was. It is also useful to consider where The Man With The Golden Gun comes in the franchise:
https://www.imdb.com/list/ls004489992/
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